Performance Marketing Executive

Company: Vedic Meet
Job Title: Performance Marketing Executive
Department: Digital Marketing
Employment Type: Full-Time
Experience Required: 2–5 Years

About the Role

Vedic Meet is looking for a results-driven Performance Marketing Executive to plan, execute, and optimize paid advertising campaigns across digital platforms. The ideal candidate should have hands-on experience in managing advertising budgets, generating quality leads, improving conversion rates, and maximizing Return on Ad Spend (ROAS).

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other performance marketing channels.

• Manage campaign budgets, bidding strategies, audience targeting, and ad placements to maximize ROI.

• Generate high-quality leads while optimizing Cost Per Lead (CPL), Cost Per Acquisition (CPA), and conversion rates.

• Conduct A/B testing of ad creatives, headlines, audiences, and landing pages to improve campaign performance.

• Set up and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel.

• Analyze campaign performance and prepare daily, weekly, and monthly reports.

• Identify opportunities for campaign scaling, retargeting, and funnel optimization.

• Collaborate with design, content, and sales teams to improve lead quality and overall marketing effectiveness.

• Conduct competitor research, keyword analysis, and audience research.

• Monitor campaign performance and take corrective action to achieve business targets.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.

• 1–3 years of hands-on experience in performance marketing.

• Strong knowledge of Google Ads, Meta Ads Manager, and paid advertising strategies.

• Experience managing lead generation and conversion-focused campaigns.

• Proficiency in GA4, GTM, Meta Pixel, and conversion tracking.

• Understanding of remarketing, audience segmentation, and marketing funnels.

• Strong analytical skills with proficiency in Excel or Google Sheets.

• Ability to analyze campaign data and make performance-driven decisions.

• Good communication, problem-solving, and coordination skills.

Preferred Skills

• Experience with Google Search, Display, Performance Max, and YouTube advertising.

• Knowledge of landing page optimization and Conversion Rate Optimization (CRO).

• Experience with CRM integrations, lead tracking, and marketing automation.

• Familiarity with Looker Studio and reporting dashboards.

• Experience scaling campaigns while maintaining target acquisition costs.

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL) and Cost Per Acquisition (CPA)

• Return on Ad Spend (ROAS)

• Lead volume and lead quality

• Conversion Rate (CVR)

• Click-Through Rate (CTR)

• Campaign budget utilization and revenue contribution

Ideal Candidate

We are looking for someone who is analytical, proactive, and comfortable taking ownership of paid marketing campaigns. The candidate should understand how to scale advertising performance while maintaining lead quality and acquisition efficiency.